ChrisMoncus.com

I loved my first breakout today. We went through the design process from start to finish for series art design.

Each table then had the task of coming up with a title and series art design based off of information given by the “pastors”. The verse it was based on was Matthew 5:13 - “You are the salt of the earth. But if the salt loses its saltiness, how can it be made salty again? It is no longer good for anything, except to be thrown out and trampled by men.” Our table won the $15 iTunes gift cards for our ideas. We went with Shake it Up. Here’s my design for Shake It Up.

I took a ton of notes in the session which lasted the length of two. It was good to see design professionals who have worked in, with, and for the church as well as in the secular realm.

Photoshop and Idea Generation for Services
Led by Mark Wells, Joe Dascenzo

Do I want absolute free reign or a sandbox to play in?

Get into your creative space. Go into your cave with no communication to the outside world. NO INTERRUPTIONS.

Seek inspiration constantly

• Design annuals.
• Websites
• Clippings

Project Clarity

• Follow a Specific process to gain understanding
• Develop a creative brief for the project
• Kick off the project with more than just you
• Gather resources and inspiration to fee your creativity
• Logical and predictable are boring - don’t have any "stopping power". Logical and unpredictable cause people to stop and think

Good Process

• Project request
• Discovery
• Creative Brief (sign off/validate it)
• Kick off
  • Hold a brainstorming meeting
  • Outline piece specs - web, print, screen,
  • Talk with vendors about production, tips, pricing
• Concept design
• Internal Review (second opinions of both creative and regular people)
• Polish design
• Presentation w/ Rationale (Helps get their minds ready for your design and reduces their preference towards what they envisioned)
• Produce Final Files
  • web - 72ppi, RGB
  • print - 300dpi, CMYK
  • screen, projection - 140ppi, RGB
• Autopsy
  • How did that go?
  • How can we make the process better?

Resources

• Photospin.com
• www.antistatic.com/resources

This entry is filed under Christian Life, Christianity, Church, Conferences, St. Simons Community Church, Stuff, Willow Creek Arts 2008.